Independent Television Network
The pioneer television station in Sri Lanka. Started operations on 13th April 1979 With very modest beginnings, and very basic equipment comprising a 1KW transmitter and a 65 foot antenna mast, ITN beamed programs to a radius of about 15 miles in and around Colombo. On 5th June 1979 ITN was converted to a government owned business undertaking, under a Competent Authority. In 1992 ITN was converted to a public company under State jurisdiction.
Subsequently both program and engineering services were extended. With Thirty Six years behind us local programs are given pride of place catering to all strata of society News and Current Affairs, Music and Variety, Drama are given pride of place. Special emphasis is also given to Children’s and Women’s and religious programs. ITN now has a daily transmission of 20 hours. There is also a small component of English programs mainly feature films and dramas with worldwide appeal. On the Engineering side five transmitting stations spread throughout the Island we are able to cover most parts of the Island. With the establishment of another transmitting station in the central hilly region it is expected that ITN programs will cover the entire Island.
Create excellent educational, informative and entertaining contents
Develop state of the art technology for creating and dissemination of content
Be the leader in new media landscape in Sri Lanka
Maintain financial stability of the organization
Develop creative, talented and professional human resources
Promote Sri Lanka to international audiences through the dissemination and exchange of local content
Our values are the foundation of how we work
ITN commenced its operations in April 1979 by a team of private entrepreneurs in Pannipitiya and it was taken over by government in June 1979. In 1982 ITN shifted its transmission facilities, studios and head office to Wickramasinghepura, Battaramulla. The organization was converted into a government owned public company under the Act No. 23 of 1989 on 27th April 1992. ITN expanded its operations by acquiring “Lakhanda Radio” in 1997. As the need arose ITN went into establishing new ventures, “Vasantham TV and Vasantham Radio” for the Tamil speaking population in 2008 and 2009 respectively and “Prime TV” and “Prime Radio” English channels in 2009 to serve a national requirement.
ITN has shown strong performance from 2008 by becoming the Number 1 channel in prime time for the first time in the history of the organization. In 2009 ITN became the Number one channel in overall programmes. Continuously through – out till 2014 ITN managed to maintain its prime position.
However since beginning of year 2015 ITN started to show a decline in ratings and revenue resulting in overall set back.
From year 2020 action has been taken strategically to increase market share of channels and revenue by introducing a new programme line up, attractive tele dramas launching of Digital Channel for New Media and channel promotion campaigns. However the covid 19 pandemic has been a major setback in achieving the set targets.
Introduction of creative content that is attractive to the audiences whilst maintaining its core values as a media organization in a highly competitive industry, technological advances and developments in the new media platform has been identified as prime strategies of concern. Development of workforce will also be addressed in line with above.
ITN has been a socially responsible media organization since its inception. As much as offering entertainment, ITN has been concerned with the well-being of its stakeholders. This involves promoting new talent, education, community activity, health camps and village festivals. In such activities ITN offers the service which has long term impact for the country. ITN is aiming to retain its reputation as a socially responsible media organization.